Because change starts with knowledge. Discover the stories, innovations, and insights leading the way to a better planet.
Posted: June 12, 2025
Nescafé has surpassed its 2025 goal early, sourcing 32% of its coffee through regenerative agriculture practices in the past year. The achievement reflects progress under the Nescafé Plan 2030, which supports farmers in adopting sustainable methods that cut emissions and boost resilience across coffee-growing regions.
Nescafé has hit a major sustainability milestone two years ahead of schedule. Nestlé, its parent company, announced that 32% of Nescafé’s coffee was sourced from farmers using regenerative agriculture practices in 2023, beating its 2025 target of 20%. The achievement is part of the brand’s Nescafé Plan 2030, a program launched in 2022 to support farmers in adopting more sustainable farming methods aimed at boosting productivity, lowering costs, and reducing greenhouse gas emissions. According to Nestlé, those who embraced the plan last year cut emissions by 20% to 40% per kilogram of unroasted coffee beans.
The initiative not only supports emissions reduction but also contributes to Nescafé’s broader carbon goals, which include sourcing 50% of its coffee from farms using regenerative practices. These methods include optimizing fertilization to improve soil and crop quality, planting cover crops to boost biodiversity and reduce agrochemical use, and restoring land by planting native trees, steps that also enhance water management and carbon capture. Social programs focused on human rights and child protection are also built into the initiative, helping strengthen communities within the brand’s coffee supply chain.
As one of the world’s top-traded agricultural commodities, coffee faces mounting pressure from climate change. A recent report by the Carbon Disclosure Project warned that climate impacts could shrink suitable land for coffee cultivation by up to 97% in some regions by 2050. With 75% to 91% of coffee’s emissions occurring before the beans even leave the farm, efforts like regenerative agriculture are crucial. Regenerative agriculture in coffee production is proving to be not only a climate solution but a practical strategy embraced by more farmers, according to Nescafé’s leadership.
